Volkswagen Passenger Cars, Volkswagen Group Sales India Private Limited (VWGSIPL), announced the appointment of Kamal Basu as Head of Marketing & PR.
Basu, who joined Skoda Auto India as Marketing Head in 2012, oversaw product marketing, lead management, communication and media, and also worked closely with sales, after-sales and dealer network teams. In addition to his work in automobile marketing, Basu has a very strong background in advertising, having spent close to two decades working with top-level agencies like RK Swamy BBDO, Rediffusion Y&R and with Saatchi & Saatchi as CEO.
Kamal Basu’s appointment is effective January 1, 2015.
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